Do you think people don’t judge you by your appearance in a photo? Well, they do, and  here’s some information on how fast those assessments take place based on the research of Alex Todorov a psychologist at Princeton University.

His research has shown that humans make trait inferences from facial appearance in photos at lightning fast speeds.  Viewing an image for less than 1/10th of a second is all we need to create judgments about a person’s character. You can read about their research here – http://webscript.princeton.edu/~tlab/projects/the-automaticity-of-social-judgments-from-faces/

Does the business portrait on your website and other marketing materials look professional? You may be making a poor impression and not even know it.

environmental business portrait of woman