Do you ever wonder what the person on the other end of the phone looks like?
I do. I’m always curious what someone looks like when I speak to them on the phone. I make up a mental image of them based on their voice and speaking manner. Sometimes when I finally do meet them or see their picture I’m surprised that they are so different from what I imagined.
Clients want to know who they’re doing business with and are motivated to buy from people they know and trust. The quicker you’re able to go from a faceless business person to a real human being, the faster you’re going to be able to create real relationships with clients.
Why wouldn’t you want to get noticed and build familiarity?